Guest lecture: Prof. Dr. Bernd Skiera

It’s our great pleasure to welcome Prof. Dr. Bernd Skiera (Goethe University, Frankfurt) for a distinguished guest lecture on Thursday, April 27, 2023; 4.00 PM to 5.30 PM (Passau time/CET). He is going to talk about the "Economic Impact of Opt-in versus Opt-out Requirements for Personal Data Usage: The Case of Apple’s App Tracking Transparency (ATT)".

The afternoon will be especially valuable for all colleagues interested in issues around MarTech and SalesTech, electronic commerce, online marketing (in particular programmatic advertising, real-time bidding, and pricing), marketing analytics (including machine learning) and the evaluation of the economic impact of more online consumer privacy and value-based customer management.

Bernd Skiera is Professor of Electronic Commerce at the Goethe University in Frankfurt. In addition, he is a member of the managing board of the efl-The Data Science Institute and the Schmalenbach Society and he represents Germany as a “National Representative” at the European Marketing Community (EMAC).