The afternoon will be especially valuable for all colleagues interested in issues around MarTech and SalesTech, electronic commerce, online marketing (in particular programmatic advertising, real-time bidding, and pricing), marketing analytics (including machine learning) and the evaluation of the economic impact of more online consumer privacy and value-based customer management.
Bernd Skiera is Professor of Electronic Commerce at the Goethe University in Frankfurt. In addition, he is a member of the managing board of the efl-The Data Science Institute and the Schmalenbach Society and he represents Germany as a “National Representative” at the European Marketing Community (EMAC).