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Guest lecture: Prof. Dr. Bernd Skiera

It’s our great pleasure to welcome Prof. Dr. Bernd Skiera (Goethe University, Frankfurt) for a distinguished guest lecture on Thursday, April 27, 2023; 4.00 PM to 5.30 PM (Passau time/CET). He is going to talk about the "Economic Impact of Opt-in versus Opt-out Requirements for Personal Data Usage: The Case of Apple’s App Tracking Transparency (ATT)". 

| Reading time: 1 min.

The afternoon will be especially valuable for all colleagues interested in issues around MarTech and SalesTech, electronic commerce, online marketing (in particular programmatic advertising, real-time bidding, and pricing), marketing analytics (including machine learning) and the evaluation of the economic impact of more online consumer privacy and value-based customer management.

Bernd Skiera is Professor of Electronic Commerce at the Goethe University in Frankfurt. In addition, he is a member of the managing board of the efl-The Data Science Institute and the Schmalenbach Society and he represents Germany as a “National Representative” at the European Marketing Community (EMAC).

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