Guest lecture: Dr. Julian Wichmann
We are thrilled to host Dr. Julian Wichmann from Tilburg University. On 20th June he will give a research talk on Does it pay to be active on social media? The antecedents and consequences of researchers’ social media activities.
Julian is an Assistant Professor of Marketing whose research focuses on strategic marketing issues surrounding digital platforms and the future of retailing. His research has been published in top-tier journals such as the Journal of Marketing and the International Journal of Research in Marketing as well as practitioner journals like the Harvard Business Review.
Julian’s paper “The Platformization of Brands” is the winner of the 2022 Shelby D. Hunt/Harold H. Maynard Award and finalist for the 2022 AMA/MSI H. Paul Root Award.
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